art direction Tag



How To Not Dress For A Job Interview
by Freddy Tran Nager, Founder of Atomic Tango + Creative Who’s Sat On Both Sides Of The Table; photo by Samuel Yongbo Kwon on Unsplash… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I relish rejecting posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest, earnest young professional and haveRead More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More