Authenticity Tag



Humbled Doesn't Mean That
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Word Lover… The other day I saw a billboard for a food company. I don’t remember the brand or the product (total ad fail), but I do remember the tagline: “Real Authentic Taste.” And I immediately thought, what the hell does that mean?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More
hot not to be a professional
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; photo by Hunters Race on Unsplash… Lots of people sharing a Harvard Business Review blog about what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this down. “We gotta play ’em one day at a time.” NUKE: Boring. CRASH: Of course. That’s the point. “I’m just happy to be here and hope I can help the ballclub.” NUKE: Jesus. CRASH: Write, writeRead More
George Burns "Sincerity is everything. If you can fake that, you've got it made."
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Is Authentic When Necessary; photo of George Burns by Allen Warren… The movement du jour among marketers is “authenticity.” This approach dictates that companies should be open and honest about who they are and what they stand for — not just because that’s a good thing to do, but because that’s the only way to succeed. Sounds completely righteous, right? But wait, there’s more…Read More
PR + advertising = ice cream
by Freddy Tran Nager, Founder of Atomic Tango + Integrated Marketing Advocate; photo by Christian Bowen on Unsplash… I have a serious weakness for ice cream. GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More
Trump Vodka
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Wishes His Personal Name Were “Atomic Tango”… I recently read a book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If you plan to remain a small operation (like a law practice), you might consider naming your company after yourself. Otherwise, create a name that’s original and creative. Sure,Read More