bankruptcy Tag

Meryvns' "Declare Your Style" Campaign
by Freddy J. Nager, Founder of Atomic Tango LLC… As an L.A. based interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers — which reflects about the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declaredRead More

Posted On March 20, 2008By Freddy J. NagerIn Marketing

Marketing During a Recession, Part 2: Honor the Fallen

One company’s tumble is another company’s primo opportunity — if that opportunity is approached creatively. Here’s a brilliant example from this week’s business pages…Read More