beer Tag

Golden Road Brewing
by Freddy J. Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should we feel when one of our favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t we just feel giddy that some small enterprise owner hit the jackpot? Well, try to remember when your favorite radio station got devoured by the zombies at Clear Channel. Or perhaps your charming regional bank got snorted up by a soulless Wall Street behemoth. Or imagine your favorite local restaurant or coffee shopRead More
by Freddy J. Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: As another Guinness campaign used to say… Not only is the video fun to watch, it hits all 3B’s of my marketing promotions framework: Brand: It makes the Guinness brand distinctive, likeable, and, at least for me, memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to actionRead More

Posted On February 21, 2009By Freddy Tran NagerIn Marketing

Writing A Newsletter? Heed The Beer Dudes And Pour It On!

One of my more rewarding discoveries during college was  Samuel Adams beer. At the time, Sam was primarily a Boston phenomenon, so upon moving to L.A. after graduation, I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller and Coors (the bland leading the bland). Naturally, I was thrilled when Sam started appearing in L.A. bars as an “import.” (I knew about the Lakers-Celtics rivalry, but describing Boston’s greatest export since Aerosmith as “foreign” was taking itRead More

Posted On January 18, 2008By Freddy Tran NagerIn Marketing

Bud: The King of Beers, The Jester of Advertising

by Freddy J. Nager, Founder of Atomic Tango LLC + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…Read More

Posted On December 29, 2007By Freddy Tran NagerIn Marketing

Not So Artfully Crafted: Blue Moon’s Un-Wired Ad

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m thumbing through Wired magazine when I come across an attractive painting of beer. What’s not to like? As a microbrew fan, I stop thumbing and say “talk to me!” but the only words in the ad are the name of the beer and the tagline “Artfully Crafted.” And the first thing that pops in my mind is not a desire to quaff the brew, but a distinct sense of disappointment: “What a waste!”Read More