best practices Tag



the ultimate social network
by Freddy J. Nager, Founder of Atomic Tango + Member of Too Many Social Networks… Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.”Read More
Clark Kent
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Advocate; image by Williamwiki via Wikimedia Commons… Thanks to the jury in the Apple-Samsung case, product differentiation is now mandated in the marketplace (at least in the smartphone industry). Unfortunately, differentiation — and creativity and daring — are harder to find despite every company’s claim of “leadership”…Read More
Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father ran a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day Walmart lumbered into town, and like a scene from a Godzilla flick, they began crushing everything, including mom-and-pop shops that had served the community for decades. Some store owners heard the best way to beat the low-price leader was customer service — after all, : “It’s all aboutRead More
Obama logo
by Freddy Tran Nager, Founder of Atomic Tango + Proud Obama Supporter… One of marketing’s primary responsibilities is to make your brand stand out from the competition — ideally in a good way. So even though I’m a marketer who supports Obama, I’ve hesitated to write about Obamarketing, because every other marketer with a blog (99.9% of all marketers) has already done so. Back in mid-October, Advertising Age crowned Obama “Marketer of the Year” based on a survey of its readers — which would have looked awfully silly had heRead More