best practices Tag

the ultimate social network
by Freddy J. Nager, Founder of Atomic Tango + Member of Too Many Social Networks… Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.”Read More
Clark Kent
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Differentiation Advocate; image by Williamwiki via Wikimedia Commons… Thanks to the jury in the Apple-Samsung case, product differentiation is now mandated in the marketplace (at least in the smartphone industry). Unfortunately, differentiation — and creativity and daring — are harder to find, despite every company’s claim of “leadership.” That’s what inspired this rant. Here’s hoping it won’t take more jury decisions to spark more creativity in the world… Did you know that roughly 99.999% of all companies are “leaders” orRead More
Best Buy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Tools (The Non-Human Kind)… My father runs a plant nursery up in Oregon, and for years he enjoyed a steady business with few disruptions beyond the weather. Then one day WalMart lumbered into town, and like a scene from a Godzilla flick, it began crushing everything. Mom-and-pop shops that had served the community for decades got flattened. Some store owners heard the best way to beat the low-price leader was through customer service – after all, : “It’sRead More
Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)Read More