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Wired Native Advertising
by Freddy J. Nager, Founder of Atomic Tango + Diehard Wired Reader… Back in the indie days of Wired magazine — when it was psychedelically colored, chopping-block thick, and as rebellious as James Dean on a Harley crying “MORE MORE MORE” — they wouldn’t have done this. Yes, they ran ads — early Wired was capitalist to a fault, with a libertarian streak wider than Rand Paul’s ego. They started up to make money and they loved to feature others making money. But they would never have been fake aboutRead More
by Freddy J. Nager, Founder of Atomic Tango LLC So I’m thumbing through my favorite geek magazine, Wired, when I’m suddenly confronted by this Belvedere Vodka ad that features a woman applying lipstick in the reflection of a belt buckle. (If any of my female readers have ever executed such a task, please let me know… What? None of you have? Gee, what a surprise…) With Freudian symbol in hand, she’s got that deer-ho in the headlights look. Not exactly what you expect to find in Wired amidst ads forRead More
Bud.TV
by Freddy Tran Nager, Founder of Atomic Tango + Almost a Beer Snob… As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…Read More