branding Tag



Watch Branding

Posted On June 25, 2018By Freddy Tran NagerIn Marketing

Branding? Try Harder Than This…

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap? So I started scrolling and, underneath the header “Customers who viewed this brand also viewed,”Read More
iPod

Posted On November 6, 2015By Freddy Tran NagerIn Marketing

The Brand is the Result: In Defense of Image-Only Advertising

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More

Posted On February 20, 2015By Freddy Tran NagerIn Marketing

Sometimes The Product Is Just An Excuse: When Brands Come First

by Freddy J. Nager, Founder of Atomic + Guy Who Really Loves Chickens and Eggs… In the marketing version of chicken-and-egg, we marketers love to endlessly debate which should come first:Read More
Amazon Fire Phone

Posted On December 16, 2014By Freddy Tran NagerIn Marketing

If This Is Advertising “Effectiveness,” What Is Failure?

by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung is having a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list was Amazon’sRead More

Posted On September 17, 2013By Freddy Tran NagerIn Marketing

B.S. (Business Spam) Alert: Your Money Or Your Name

by Freddy J. Nager, Founder of the one and only Atomic Tango LLC (at least for now) There was nothing to set off my usually hypersensitive B.S. detector. The email landed in my business inbox with the subject line, “Confirm: About “atomictango” registration.” I didn’t recognize the sender’s name, Gerry Gu from p-xi.org, but emails from strangers are common in business, so I opened it and the message seemed friendly enough…Read More
by Freddy J. Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? I’d like to say it’s because of the inane trending topics. Take some of the drivel du jour… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Yes, that’s what’s hot on Twitter as I write this (each trend is based on hundreds and hundreds of tweets). Kind of makes your cerebrum cringe, doesn’t it? Well, sadly, lobotomizing trends aren’t the reason people quit Twitter — in fact, they’re part ofRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Fan of Both the NFL and Andrew McGregor So maybe you’ve seen these NFL commercials with the bearded guy in the suit (created by agency David & Goliath)… And perhaps you said to yourself, “WTF? Who is that guy and why is he the spokesman for the NFL?” Or maybe you said, “Wow, what a great character, how did they come up with that idea?” I had another take on the commercial: “Is that my friend Andrew McGregor?”Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Avid Inc. Reader If you’re an entrepreneur or run a small company, you should read Inc. magazine. One issue contains more insightful, practical advice than some of the semester-long classes I endured in business school. And a subscription to Inc. will put you back a whopping $13 – or less than the price of a movie ticket. (Should you invest in advice from business experts or Abraham Lincoln: Vampire Hunter? You decide…) But no one is infallible. Not even me.Read More
by Freddy J. Nager, Founder of Atomic Tango, LLC + Social Media Realist Lots of people sharing a Harvard Business Review blog about what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood used social media to handle their controversies with aplomb. Nice case. Then the article spins out of control…Read More
John Carter
by Freddy J. Nager, Founder of Atomic Tango + Lifelong Fan of the Warlord of Mars… Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title of all time, Disney named this $250-million epic about red planet warfare “John Carter.” Yes, really, “John Carter.” Think about it. I mean, how can you not feel your blood racing at the sound of it?Read More