brands Tag



Kraft Heinz FAIL
by Freddy Tran Nager, Founder of Atomic Tango + Condiment Contrarian… Oy, what a disgusting mess.Read More
Golden Road Brewing
by Freddy Tran Nager, Founder of Atomic Tango + Craft Beer Lover Before He Was A Drinker… How should you feel when one of your favorite local brands gets snapped up by a giant multinational corporation? Shouldn’t you just feel giddy that a small-business owner hit the jackpot? Well, try to remember when your favorite radio station got devoured by the zombies at Clear Channel. Or perhaps your charming regional bank got snorted up by a soulless Wall Street behemoth. Or imagine your favorite local restaurant or coffee shop gettingRead More
Supreme Brick
by Freddy Tran Nager, Founder of Atomic Tango + Branding Enthusiast; Supreme Brick image via top-brands-shopping on eBay… In the marketing version of chicken-and-egg, we marketers love to debate which should come first:Read More
social media is a waste of time
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Communication Professor… Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, organic social media is a colossal waste of time.Read More
by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and an army known more for pocket knives than fighting wars. This Euro image is necessary, not just because you yourself are Swiss, but because you’re launching your company in Los Angeles in 1966, and L.A.Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Of course, you already know that Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make good midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed that Pringles aren’t entirely made from potatoes. In an attempt to save on snack taxes in Britain, the company noted that 58% of each Pringles chip consists of wheat and corn flour, fat, seasoningsRead More