business books Tag



Gene Fowler Quote

Posted On March 6, 2016By Freddy J. NagerIn Media

Ask Freddy: What Books Can Help Me Write?

Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
McDonald's Double Cheeseburger
by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up some good approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large side-order of raw naiveté (the ). But what inspired me to blog is not Schultz’s ivory tower tendencies but his Golden Arches slam on pages 167-168… “On any given day, 11 percent ofRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. TheyRead More
McDonald's Double Cheeseburger

Posted On March 14, 2010By Freddy J. NagerIn Marketing, Media

Pullin’ a Godin: Behold the Cheeseburger POV

by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer… Looks like it’s over for us marketing strategists. Now I’m not saying that there’s no more need for marketing strategy; if you look at the anemic brands of most banks, airlines, and Web 2.0 startups, you’ll see that the need for marketing is growing faster than Rush Limbaugh at a cheesecake bake-off. But the opportunity to develop a revolutionary new marketing strategy may have passed. Sure, we marketers can still develop new tactics based on new mediumsRead More