business direction Tag



by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes Change… A few months ago a journalist interviewed me about “pivoting.” In case you missed the business-speak memo, “pivoting” means “changing direction” — it just sounds more athletic and deliberate than, “We changed our minds, alright?” It so happens that I have just pivoted Atomic Tango, which I founded in 2007 years ago as a marketing agency. Here to help explain my new direction and why I chose it is me, circa 2007… Freddy 2015: Hey, Freddy 2007,Read More