business Tag



No Exit Strategies

Posted On July 5, 2017By Freddy J. NagerIn Missions

No Exit: Why Exit Strategies Are Bad For Startups

by Freddy J. Nager, Founder of Atomic Tango + Entrepreneurial Advisor… Too many entrepreneurs treat their startups like Hollywood relationships: the affair begins with a lot of passion, it’s great for gossip and headlines, and it might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur is outta there. These zero-commitment capitalists proudly call themselves “serial entrepreneurs,” which, in relationship terms, would make them philanderers. But hey, whatever consenting adults want to do with their time andRead More
What we've got here is a failure to communicate...

Posted On December 11, 2015By Freddy J. NagerIn Missions

Worth Repeating: MBAs Fail to Communicate

by Freddy J. Nager, Founder of Atomic Tango, MBA, and Professor of Communications… A point that really stood out to me in an overall fantastic article by Philosopher and Business Consultant Matthew Stewart: “Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free and meaningfulRead More
Cat prints photo by Emir O. Filipović

Posted On November 29, 2015By Freddy J. NagerIn Media

Read ‘Em And Reap: The Best Books For Marketers And Entrepreneurs

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor; cat-prints photo by Emir O. Filipović… So you’d like to learn more about business but can’t take a class right now. Or maybe the idea of school gives you nightmares about forgetting class until the final exam. (Been there, dreamed that.) No problem. While I teach college courses, I understand the need to fly solo. So I compiled this business reading list to educate, enlighten, even entertain. Academic vs Commercial Most of these books are light enough for beachRead More
Not Starbucks
by Freddy J. Nager, Founder of Atomic Tango + Caffeine Addict… Three yuppies walk into a Starbucks. Sounds like the beginning of a joke, and in a way it is. Two claim a table, while the third goes to order. He asks the others what they want, and they both say “nothing.” He responds, “So why are we here?” One replies, “Someplace to talk.” The first guy scowls and says something that makes me want to high-five him: “That’s gonna put them out of business — people like you.” IRead More

Posted On March 16, 2015By Freddy J. NagerIn Missions

Breaking into the Media Biz: 10 Tips for Aspiring Moguls

by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Aspiring Mogul “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We were in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It was the perfect place to discuss the future of media andRead More
By Freddy J. Nager, Founder of Atomic Tango LLC + Professor Who Teaches World Classes As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More

Posted On January 11, 2010By Freddy J. NagerIn Missions

First Shot in the Clone Wars: Redefining “Professional”

by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur… I recently got some fan mail about : “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good professional article not something that would make the Huffington Post.” Hmmm. How to respond?Read More

Posted On October 9, 2009By Freddy J. NagerIn Marketing

Don’t Attempt This At Home: Your Own P.R.

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling the public relations for her startup tech company. Her achievements certainly deserve kudos (whatever a kudo is), and she does provide some smart tips on scoring media coverage. The problem? The same asRead More

Posted On September 25, 2009By Freddy J. NagerIn Marketing

Not Weird Science: Social Media in One Word

by Freddy J. Nager, Founder of Atomic Tango So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner… Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There aren’t “Phone-ups” in every major city to discuss telephone best practices. There aren’t even “call me” Fridays or “favorite hymn” Mondays. Geez, how primitive were these people? How did they survive without memes? The telephone was oneRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC In my ongoing quest to find anything of value on Twitter, I started following Umair Haque (@umairh), a strategy advisor who writes a  column for Harvard Business Publishing called “Edge Economy”. Haque recently let loose a blast at someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I would write, so I had to check the offending article out…Read More