business Tag



Plus: Why “Price” isn’t Just a Number on a Sticker by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled ball of what they once were…Read More

Posted On October 24, 2008By Freddy Tran NagerIn Marketing

Facts and Go Figure: The Sneaky Art of Justifying Anything

So there’s this common symbol that’s being used to justify everything from industrial pollution to obscene spending. No, I’m not talking about the letter “W” — that’s become a punchline. I’m referring to the once humble and inoffensive % sign, now exploited as a tool of self-righteous justification. I stumbled across two flagrant examples of % abuse in the past few days alone…Read More
Discover Card junk mail offer
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Actually Likes Direct Mail Offers… You gotta love asterisks* — those little stars that tell you some juicy bits of information are lying far from the statement you just read. The late great novelist David Foster Wallace turned the footnote into a powerful literary tool: “notes and errata” make up nearly 100 pages of his 1079-page novel Infinite Jest, and they’re as compelling to read as the main body of the novel itself. Then I got a massive jestRead More

Posted On September 13, 2008By Freddy Tran NagerIn Marketing

“Viral” Does Not Mean “Free”: The Reality Behind The Buzz

I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site… But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now sucking up all of her available cash, she wanted a low-cost marketing option, and she called me to discuss thisRead More

Posted On September 4, 2008By Freddy Tran NagerIn Marketing

Public Relations vs. Advertising: No Contest

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’ve got this serious weakness for ice cream. I mean, GOOD ice cream. As in 200% butter-fat-full-sugar-with-no-artificial-ingredients ice cream that makes me break into R-rated facial expressions and one-man gospel choruses. (Yeah, you don’t want to witness that.)Read More
Meryvns' "Declare Your Style" Campaign
by Freddy J. Nager, Founder of Atomic Tango LLC… As an L.A. based interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers — which reflects about the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declaredRead More
dotcom lemonade

Posted On July 19, 2008By Freddy Tran NagerIn Marketing

Lemons 2.0: If Everything Were Run Like A Dotcom

by Freddy J. Nager, Founder of Atomic Tango LLC & Survivor of Multiple Dotcoms; Photo by J. Kelly Brito on Unsplash So I’m walking through my neighborhood counting the foreclosure signs when I develop this mighty thirst. Fortunately, I find a lemonade stand run by an enterprising six-year-old named Zucky. Just as I’m about to pay $4 for a cup (obviously, Zucky graduated from the Starbucks Preschool of Management), I see another lemonade stand across the street run by another enterprising six-year-old. This one, however, has a sign saying “FreeRead More
by Freddy J. Nager, Founder of Atomic Tango LLC Delia Rose is mad as hell. The L.A. teenager is calling for a boycott of Unilever. The reason? The skin-whiteners that the corporate behemoth distributes and promotes in Malaysia and other Eastern countries…Read More
BCG Matrix
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Dog Lover; image from NetMBA.com… When the economy gets rough, many businesses cut their marketing. Now, as a devoted reader of this blog, you know that’s a big mistake. The best time to launch a full-on marketing offensive is when the competition is crying and cowering like Dick Cheney during a terrorist attack. But, alas, you have no choice. Most of your cash is going to fixed costs, like rent. So a cutting we go — but where? DoRead More
by Freddy J. Nager, Founder of Atomic Tango LLC Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group. But many of the other speakers were so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference…Read More