buzz marketing Tag



by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I just waited an hour-and-a-half in line for a taco. Make that 97 minutes for four tacos and two burritos, to be exact. I had started out wanting only a bite from the legendary Kogi Korean BBQ taco truck, but by the time I made it to the front of the line, I was hungry for more and had to justify my adventure. There’s great marketing at work for ya…Read More
Versus Network campaign
by Freddy J. Nager, Founder of Atomic Tango LLC + Sports Fan Raise your hand if you’ve heard of Versus… Anyone? Anyone? Bueller? Apparently, not too many people know about the small sports network, which I personally appreciate for bringing me football games from the Ivy League. Where else would I be able to catch the Harvard-Cornell game in L.A.? Obviously, Versus wants more than us middle-aged marketing geeks. So in an effort to generate awareness, Versus is asking for more than a show of hands. They’re literally asking peopleRead More
Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…Read More
all the buzz
by Freddy Tran Nager, Founder of Atomic Tango + Social Media Realist; bee photo by Rowan Heuvel on Unsplash… I recently had lunch with an entrepreneur to discuss her marketing problems. She had launched her company with a PR campaign, and the initial results were spectacular, with major media coverage and a torrent of traffic to her site. But that torrent dried to a trickle as the press and consumers lost interest. In just a couple of years her company had become “old news.” Since her operations were now suckingRead More
by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More
Dear Monica Rockle: I got an invite to your “Psychology Marketing Project” on Facebook. (Note: Facebook has since removed this “Project.” Too bad.) And as someone who professionally conducts and teaches marketing I have to hand it to you: pretty damn clever…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC Time for a little viral study. A friend sent me this image that supposedly tests how right-brained or left-brained you are (if she’s not moving, click on her to make her spin)…Read More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More