buzz Tag



Witchcraft Trial
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor… We need to stop treating social media like it’s some kind of miracle cure that will turn dictatorships into democracies, water into wine, and rats into kittens. (I know, I’ve tried.) Social media is just another communications tool. Because of its vast, always-on, right-here-right-now digital network, social media can work very quickly … or not at all, since vast human networks tend to favor what’s sensational, not what’s rational. In other words, social media is a rumor mill onRead More
by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…Read More