Byron Sharp Tag



rule of seven
by Freddy Tran Nager, Founder of Atomic Tango + Nonbeliever in Lucky Numbers; photo by Maciej Pienczewski on Unsplash… The market space abounds with myths. Some state that social media is a substitute for advertising (never). Others claim that consumers want relationships with brands (rarely). And it’s not just amateurs who tout these myths; agencies and consultants also cite them and, worse, implement them into their campaigns for clients…Read More
Amazon Fire Phone
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung had a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list: Amazon’s ad forRead More