career advice Tag



Creative Job Interviews
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
conformity
by Freddy Tran Nager, Founder of Atomic Tango + Veteran Of The Career Wars; photo by davide ragusa on Unsplash… Yes, you found a job opening you think you could fill perfectly. You have the skills, the education, a lofty employment record with glowing recommendations, and genuine enthusiasm for both the company and the opportunity. So you apply and wait for the employer to contact you. And you wait. And you wait. And weeks go by, making you think they hired someone else. Then you see they’re still running theRead More
creative portfolios
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
How to become a media mogul
by Freddy Tran Nager, Founder of Atomic Tango + Fellow Aspiring Mogul; illustration by Barzak… “In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive.” — Bill Bernbach, advertising legend I recently spoke about media careers to college students at the National Broadcasting Society AERho Convention. We gathered in the heart of the Disneyland Resort, amidst thousands of tourists wearing Mickey Mouse ears and celebrating America’s greatest media brand. It served as the perfect stage for discussing the futureRead More
Cover of Johnny Bunko by Dan Pink
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows All About Crappy Jobs… These days, just having a job you can hate is a luxury… “What, you scored a steady gig with health insurance? Hell, if you don’t like it, let me have it and I’ll hate it for you…” So maybe the timing isn’t ideal for a book dealing with career discontentment. Then again, maybe now is the perfect time for The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, because all theseRead More