case study Tag

by Freddy J. Nager, Founder of Atomic Tango & Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media — including this here blog — I find its cheerleaders to be about as endearing as televangelists on crack.) Indeed, Pepsi will be heavily plugging another of its products, Doritos, so it’s hardly abandoning theRead More

Posted On May 27, 2009By Freddy J. NagerIn Marketing

The Chips are Down: A Lesson in Branding

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Of course, you already know that Pringles aren’t really potato chips. One bite told you that. You just ate ’em because they make good midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly proclaimed that Pringles aren’t entirely made from potatoes. In an attempt to save on snack taxes in Britain, the company noted that 58% of each Pringles chip consists of wheat and corn flour, fat, seasoningsRead More
WaMu Chase merger
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Brands With Personalities… So my longtime bank, Washington Mutual (WaMu), recently got taken over by megabank Chase. ‘Twas a sad day for us WaMulians, because for all its faults — and it had a few — WaMu was a friendly place to bank, with everything from chirpy messages on the ATMs to free candy at the teller windows. What wasn’t to like?…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Multimedia Marketer I hear it all the time: “Advertising is a waste of money.” “If you have a great product, you don’t need to advertise.” “Word of mouth is more effective than traditional media.” “It’s impossible to cut through the clutter.” “Most consumers tune out or TiVo past commercials.” While these declarations might be true in some cases, many bullheaded companies still invest millions in advertising — and not just during the Super Bowl when everyone pays attention to theRead More

Posted On December 31, 2008By Freddy J. NagerIn Marketing

Business The Buffett Way — Not Warren, But Jimmy

Want to see a brand done right — and gone wild? Go to a Jimmy Buffett concert, but don’t bother with the music performance.Read More

Posted On December 27, 2008By Freddy J. NagerIn Marketing

What Will You Start? West Virginia Is Wired In

by Freddy J. Nager, Founder of Atomic Tango LLC Nice work, WVU! And I’m not just talking about your football team.Read More

Posted On November 6, 2008By Freddy J. NagerIn Marketing

Copycats Beware: Obama from a Marketing Perspective

Different is good. And one of the primary responsibilities of a marketer is to make sure your brand stands out from the competition — ideally in a good way. (Yeah, I’m talking to you, Chrysler.)Read More

Posted On October 27, 2008By Freddy J. NagerIn Marketing

Super Manipulation: Single Girl Seduces the Media

Here’s how to exploit the Super Bowl without spending the $3,000,000 for a 30-second commercial…Read More
Discover Card junk mail offer
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Actually Likes Direct Mail Offers… You gotta love asterisks* — those little stars that tell you some juicy bits of information are lying far from the statement you just read. The late great novelist David Foster Wallace turned the footnote into a powerful literary tool: “notes and errata” make up nearly 100 pages of his 1079-page novel Infinite Jest, and they’re as compelling to read as the main body of the novel itself. Then I got a massive jestRead More
Meryvns' "Declare Your Style" Campaign
by Freddy J. Nager, Founder of Atomic Tango LLC… As an L.A. based interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’ve decided to write about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers — which reflects about the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declaredRead More