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Lemonshark + Remora
by Freddy Tran Nager, Founder of Atomic Tango + Partner To Some Awesome People; photo by Albert Kok via Wikimedia Commons… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity. Today, these freeloaders frequently describe themselves as “partners” — a word that once referred to someone whoRead More