communications Tag



Dan Roam, "The Back Of The Napkin"
by Freddy J. Nager, Founder of Atomic Tango LLC; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare. As he writes in his book, The Back of the Napkin, a colleague in his consulting firm had a medical emergency, so he asked Roam to cover for a speech the next day. Roam agreed “only to learn later that the speech was to take place in Sheffield, England (we were in New York) to an audience of educational experts appointed byRead More
Virtual Cold Shoulder
by Nereyda Valenzuela, Guest Blogger + Human Communication Lab Director at Cal State University Fullerton… Ever notice how little things bother you on social media? Such as certain people not liking your photos or accepting your friend requests? These simple cases of inaction can trigger emotions that linger for days. Such willful inaction on Facebook, Instagram, Snapchat, Twitter, etc. is actually a form of rhetoric called the “virtual cold shoulder.” It involves one party intentionally not acting and the other party perceiving that as an insult. Since a relationship previouslyRead More
What we've got here is a failure to communicate...

Posted On December 11, 2015By Freddy J. NagerIn Missions

Worth Repeating: MBAs Fail to Communicate

by Freddy J. Nager, Founder of Atomic Tango, MBA, and Professor of Communications… A point that really stood out to me in an overall fantastic article by Philosopher and Business Consultant Matthew Stewart: “Next to analysis, communication skills must count among the most important for future masters of the universe. To their credit, business schools do stress these skills, and force their students to engage in make-believe presentations to one another. On the whole, however, management education has been less than a boon for those who value free and meaningfulRead More
By Freddy J. Nager, Founder of Atomic Tango LLC + Professor Who Teaches World Classes As yet another public service, I’ve identified a few words and phrases that have been so overused, misused, and abused that they no longer have any meaning. (Kind of like the joke in an average Saturday Night Live sketch.) These terms sound important without saying anything, which makes them ideal for press releases and political speeches…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Shark Jumper Although Americans don’t manufacture much anymore, we still excel at making media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge for people in other countries, even those fluent in English. That’s because Americans also excel at screwing with the language — and I’m not just talking about Miss South Carolina (warning: excruciating cringe-inducing videoRead More

Posted On October 24, 2008By Freddy J. NagerIn Marketing

Facts and Go Figure: The Sneaky Art of Justifying Anything

So there’s this common symbol that’s being used to justify everything from industrial pollution to obscene spending. No, I’m not talking about the letter “W” — that’s become a punchline. I’m referring to the once humble and inoffensive % sign, now exploited as a tool of self-righteous justification. I stumbled across two flagrant examples of % abuse in the past few days alone…Read More