competition Tag

by Freddy J. Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: As another Guinness campaign used to say… Not only is the video fun to watch, it hits all 3B’s of my marketing promotions framework: Brand: It makes the Guinness brand distinctive, likeable, and, at least for me, memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to actionRead More
Plus: Why “Price” isn’t Just a Number on a Sticker by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Tough times like these separate the plucky from the certifiably pluckless. Plucky companies see economic turmoil as a ripe opportunity to crush weaker competitors. The pluckless see a shrinking economy and resort to shrinkage themselves: they reduce their services and their advertising till they’re but a shriveled ball of what they once were…Read More
When the economy slows to the speed of a three-toed sloth after one too many hash brownies, the knee-jerk reaction by most marketers is to reduce ad expenditures. For some brands, however, a recession presents sweet juicy opportunities that call for increased spending. Really. And no, I’m not hitting on those brownies myself…Read More

Posted On March 20, 2008By Freddy Tran NagerIn Marketing

Marketing During a Recession, Part 2: Honor the Fallen

One company’s tumble is another company’s primo opportunity — if that opportunity is approached creatively. Here’s a brilliant example from this week’s business pages…Read More