Converse Tag



BCG Matrix
by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Dog Lover; image from NetMBA.com… When the economy gets rough, many businesses cut their marketing. Now, as a devoted reader of this blog, you know that’s a big mistake. The best time to launch a full-on marketing offensive is when the competition is crying and cowering like Dick Cheney during a terrorist attack. But, alas, you have no choice. Most of your cash is going to fixed costs, like rent. So a cutting we go — but where? DoRead More