copywriting Tag



Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Many companies readily blame the competition for their struggles. For example, how many lackluster retailers have you seen blame Amazon? In many cases, it’s their marketing (or lack of it) holding them back…Read More
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?Read More
Vespa logo
by Freddy Tran Nager, Founder of Atomic Tango + Copywriter Who Loves To Envy The Work Of Others… Here’s hoping magazines stage a revival so we’ll always have print ads like these…Read More
Trader Joe's Smoked Sardines
by Freddy Tran Nager, Founder of Atomic Tango + Trader Joe’s Junkie… If we are what we eat, then I’m 99% Trader Joe’s. (In case you don’t know, Trader Joe’s is a beloved chain of low-priced gourmet food stores that’s more cult than grocery. Like Scientology with kale.) I’m lucky to live walking distance to a Trader Joe’s, so I can get my fix of their branded dark chocolate and hazelnut bars, peanut butter with flax and chia, frozen pineapple tidbits, handmade tortillas, and Kentucky bourbon almost anytime I want.Read More
creative portfolios
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor; photo by Beatriz Pérez Moya on Unsplash… Q: Dear Freddy: What’s a good length for my copywriting portfolio? Right now it’s 20 pages, which feels long, but it’s 6 writing samples, and most are multiple pages. Is that too long? – K in L.A.Read More