creativity Tag



Dan Roam, "The Back Of The Napkin"

Posted On January 1, 2018By Freddy Tran NagerIn Media

Drawing Conclusions: Dan Roam Presents “The Back of the Napkin”

by Freddy J. Nager, Founder of Atomic Tango LLC; an earlier version of this story appeared on Jawbone.TV… For author Dan Roam, it began with a living nightmare. As he writes in his book, The Back of the Napkin, a colleague in his consulting firm had a medical emergency, so he asked Roam to cover for a speech the next day. Roam agreed “only to learn later that the speech was to take place in Sheffield, England (we were in New York) to an audience of educational experts appointed byRead More
David Fincher Technique

Posted On October 24, 2017By Freddy Tran NagerIn Media

Eye Catching: One Secret To David Fincher’s Film Technique

by Freddy J. Nager, Founder Of Atomic Tango LLC; this article contains affiliate links, and buying through them may benefit the Atomic Tango martini fund… The first DVD I ever bought was Fight Club, and not just because it was based on the inventive and incendiary novel by Chuck Palahniuk. (One of my favorite books.) Throw in Fincher’s directorial prowess and the compelling lead performances, and Fight Club warranted watching again and again and again. (Plus, the film blows up Century City, where I used to live for two unpleasantRead More
US Forest Service Cocktail Construction Chart
by Freddy J. Nager, Founder of Atomic Tango + Amateur Mixologist… Let’s drink a toast to men of creativity and humor in official positions. More specifically, let’s drink a toast to Cleve Colbert “Red” Ketcham, the late great U.S. Forest Service Regional Engineer who gave us, for perpetuity, the Cocktail Construction Chart. Immortalized in the U.S. National Archives Catalog as item #7035823 (download your copy here), the chart was created shortly after Nixon resigned in 1974 — a very good reason to celebrate. Given the names of the people whoRead More
"Writer's Block I" photo by Drew Coffman

Posted On August 8, 2017By Judy BernsteinIn Missions

Creative Problem Solving: Innovation For The Rest Of Us

by Judy Bernstein, Guest Blogger and VP of Insights & Innovation at CBA; Writer’s Block I photo by Drew Coffman… Seinfeld fans fondly remember the Festivus episode: Frank Costanza, played by the legendary Jerry Stiller, creates a holiday in response to the misanthropy he encountered and inflicted at Christmas. From his desperate, wistful conviction that there had to be a better way, Festivus, a holiday “for the rest of us,” was born, featuring an airing of grievances and feats of strength. I think of Creative Problem Solving (CPS) as aRead More
Chatbooks
by Freddy J. Nager, Founder of Atomic Tango, Copywriter + Guy Who Loves Kids As Long As They Belong To Other People… I’m not a mom (at least not the last time I checked). I don’t have a horde of kids running around the house (unless you count my cats). And I don’t scrap book (scrap box, yes — because what better place for photos and other mementos than a cardboard box?). But I love this vid for startup Chatbooks. I’ve enjoyed repeat viewings. In fact, I want a sequelRead More
Millionaires Vs Broke People
by Freddy J. Nager, Founder of Atomic Tango + And Guy Who’s Wondering How Much More LinkedIn He Can Take… Please tell me this is one of those annoying LinkedIn puzzles. You know, one of those banal math problems or word games that clueless people play on the professional networking site. This particular LinkedIn challenge obviously shows the value of proofreading, and it’s so easy that a Fox News host could solve it. The column headers are clearly reversed, so just swap ’em and the table makes perfect sense. InRead More
micromanaging boss meme
by Freddy J. Nager, Founder of Atomic Tango + LinkedIn Purist… The neighborhood is slowly deteriorating. Not my physical one in L.A., which is gentrifying so fast even the pigeons have to take out loans to eat.Read More
iPod

Posted On November 6, 2015By Freddy Tran NagerIn Marketing

The Brand is the Result: In Defense of Image-Only Advertising

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Loves Strong Brands… I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding is important to a company, but feel like you can do both at once and achieve much more. … Respectfully, please help me in understanding why clever creative, especiallyRead More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
Work In Progress
Q: Dear Freddy: How do I come up with creative ideas for this leather products company I’m freelancing for?Read More