David Ogilvy Tag



Reed Hastings
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sees Value In Brilliant Jerks… LinkedIn’s wall is degenerating fast. It used to focus on careers and business discussions. Now it’s becoming Facebook, complete with people playing games and inspirational quotes. For example, I recently came across the above meme about Neflix CEO Reed Hastings, who has built a mighty empire. As a Netflix customer, I respect a lot of what Hastings has accomplished — but I don’t necessarily think his HR policies work for everyone. Case in point:Read More
Amazon Fire Phone

Posted On December 16, 2014By Freddy Tran NagerIn Marketing

If This Is Advertising “Effectiveness,” What Is Failure?

by Freddy J. Nager, Founder of Atomic Tango + Marketing Analyst… Add “effective” to the list of marketing terms that no longer mean anything, alongside “authentic,” “leader,” “revolutionary,” “disruptive” and “engagement.” According to a misdirected study by research firm Ace Metrix, in 2014 Samsung reportedly had 7 of the 15 “most effective” ads in the tech hardware sector, including the top 2. Of course, as everyone knows, Samsung is having a terrible year, with third-quarter profits down 60% to three-year lows. Also on Ace Metrix’s top 15 list was Amazon’sRead More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango LLC + Writer Who Loves To Read… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More