demographics Tag



young shopper
by Freddy Tran Nager, Founder of Atomic Tango + Dude Now Definitely In The Older Demo; photo by Jomjakkapat Parrueng on Unsplash… A running gag in my marketing classes was that every student-crafted plan consisted of “using social media to target Millennials.” Then one day the business world woke up to the fact that organic social media never really worked very well. So my savvier students started creating multichannel marketing plans… targeting Millennials.Read More
2017 Marketing and Media Predictions
by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
Millennials missing the bus
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves Millennials… And Many Other Segments; photo by Maru Lombardo on Unsplash… My Strategic Marketing students last year had a running joke. For every business challenge in the universe, they would say, “We plan to target millennials using social media.” That got a laugh every time. After all, everyone knows that social media marketing is a joke for most brands. As for marketing to millennials, a recent article in Ad Age claims that many marketers are finally realizing thereRead More