design Tag



Adda Shoe Box
by Freddy Tran Nager, Founder of Atomic Tango + Packaging Aficionado… I must be part cat given my fixation with boxes. Shoe boxes, to be precise. While I like shoes, I don’t have a fetish for them. A few pairs will suffice. But the boxes?Read More
by Freddy Tran Nager, Founder of Atomic Tango + Creative Strategist… OK, let me get this straight: A sports fashion brand run by savvy marketing pros and brilliant designers creates a text-driven promo piece… then ruins it with bad typography?Read More
Parmesan Cheese Grating
by Freddy Tran Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Fujifilm Instax Mini 8
by Freddy Tran Nager, founder of Atomic Tango + Industrial Design Lover (usually)… I’m stricken with horror. Can barely move. May need years of therapy and bourbon shots. I just saw the single ugliest tech product ever made. One of Fujifilm’s competitors must have kidnapped their industrial designers and perpetrated this as a means to sabotage the brand. I close my eyes, but this mutant is seared upon my retinas. Apparently, the design inspiration was the larval spawn of a radioactive pig from the planet Masticated Gum. I don’t careRead More
Creative Job Interviews
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
Taigan screengrab
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Thinks That Words Matter… “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More
action movie hero posters
by Freddy Tran Nager, Founder of Atomic Tango + Superhero Analyst… It must suck to be powerful. I’m determining what image I should use to present myself here at Atomic Tango. Since I picture myself as an action star (in a power-nerd way), I researched how Hollywood is depicting its almighty this summer. What I saw wasn’t encouraging.Read More
University of Colorado
by Freddy Tran Nager, Founder of Atomic Tango + Logo Design Undercharger; photo by Johntex via Wikimedia Commons… I had no idea I was leaving so much money on the table. I help clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more than $10K. At least, not until I came across this article about the University of Colorado’s new logo…Read More
crabcake
by Freddy Tran Nager, Founder of Atomic Tango + Crabcake Junkie; photo by Stu Spivack via Wikimedia Commons… In my ongoing quest to find anything of value on Twitter, I started following Umair Haque, a strategy advisor who writes for Harvard Business Publishing. Haque recently blasted someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I’d write, so I checked the offending article out…Read More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More