design Tag



Parmesan Cheese Grating

Posted On February 20, 2017By Freddy Tran NagerIn Materialism

Making America Grate Again — The DIY Parmesan Cheese Adventure

by Freddy J. Nager, Founder of Atomic Tango + Cheese Addict… Raise your fork if you like your spaghetti to look like a blizzard hit it.Read More
Fujifilm Instax Mini 8
by Freddy J. Nager, founder of Atomic Tango + industrial design lover (usually)… I am stricken with horror. Can barely move. May need years of therapy and bourbon shots. I just saw the single ugliest tech product ever made. One of Fujifilm’s competitors must have kidnapped their industrial designers and perpetrated this as a means to sabotage the brand. I close my eyes, but this mutant is seared upon my retinas. Apparently, the design inspiration was the larval spawn of a radioactive pig from the planet Masticated Gum. I don’tRead More
Creative Job Interviews
by Freddy J. Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Writer Who Loves To Read “The most important factor in selecting type is its readability. Type should be clear, easy on the eye, friendly, and inviting. Style is important — the choice of font is one of many elements that contributes to the image conveyed by the ad — but readability always comes first. Always… Never do anything to make the copy difficult to read. Type should be set in black against a clear white background – not a tint,Read More

Posted On March 30, 2011By Freddy Tran NagerIn Marketing, Media

Bummer Summer: Why Are Action-Movie Heroes So Glum?

by Freddy J. Nager, Founder of Atomic Tango LLC It must suck to be powerful. I’m planning what kind of image I should have of myself here on my site. Since I picture myself as an action star (in a Woody Allen way), I researched how Hollywood was depicting its leading studs this summer. What I saw wasn’t encouraging. Indeed, I didn’t know if I was looking at action-movie posters or mugshots from the Beverly Hills P.D. Apparently, the heroic pose du jour is full emo: look moody and gazeRead More
by Freddy J. Nager, Founder of Atomic Tango & Logo Design Undercharger… I had no idea I was leaving so much money on the table. My agency helps clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more than $10K. At least, not until I came across this article about the University of Colorado’s new logo…Read More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC In my ongoing quest to find anything of value on Twitter, I started following Umair Haque (@umairh), a strategy advisor who writes a  column for Harvard Business Publishing called “Edge Economy”. Haque recently let loose a blast at someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I would write, so I had to check the offending article out…Read More

Posted On March 4, 2008By Freddy Tran NagerIn Marketing

That Great Big Sexy Mistake: 5 Reasons Not To Use Flash

A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More