diamonds Tag



diamond marketing
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More
industrial diamond
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare use to line a birdcage lest you kill the bird? These were genuine diamonds — genuine industrial diamonds, that is, worthless in the general jewelry market. Yet the tabloid readers saw the word “diamond” andRead More