differentiation Tag



competitive strategy
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Loves a Challenge… Never shy from competition. You will face it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More
Clark Kent
by Freddy Tran Nager, Founder of Atomic Tango + Hardcore Differentiation Advocate; image by Williamwiki via Wikimedia Commons… Thanks to the jury in the Apple-Samsung case, product differentiation is now mandated in the marketplace (at least in the smartphone industry). Unfortunately, differentiation — and creativity and daring — are harder to find, despite every company’s claim of “leadership.” That’s what inspired this rant. Here’s hoping it won’t take more jury decisions to spark more creativity in the world… Did you know that roughly 99.999% of all companies are “leaders” orRead More
Coors Light Can
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Appreciates A Nice Cold One… It’s no fun picking on Coors now that they’re no longer run by right-wing zealots from a mountain stronghold in Colorado. I did razz ’em for their faux microbrew, Blue Moon. But since Coors became the Molson Coors company, they’re part-Canadian, and Canadians are our lovable liberal neighbors to the north with free healthcare, right? To further confuse matters, Molson Coors joined with SABMiller, the South African owner of Miller Beer, to form MillerCoorsRead More
Drucker On Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Differentiation Junkie; cover image modified from Drucker On Marketing by William Cohen… While reading an article by marketing legend Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker… “Because the purpose of business is to create a customer, the business enterprise has two, and only these two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Upon reading this, IRead More