dotcoms Tag



No Exit Strategy

Posted On July 5, 2017By Freddy Tran NagerIn Missions

No Exit: Why Exit Strategies Are Bad For Startups

by Freddy J. Nager, Founder of Atomic Tango + Entrepreneurial Advisor; photo by Valentin Antonini on Unsplash… Too many entrepreneurs treat their startups like Hollywood relationships: the affair begins with a lot of passion, it’s great for gossip and headlines, and it might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur is outta there. These zero-commitment capitalists proudly call themselves “serial entrepreneurs,” which, in relationship terms, would make them philanderers. But hey, whatever consenting adults wantRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester… Seth Godin’s book Meatball Sundae lives up to its name: it’s a big mess. I won’t fully review an old publication here, but the following two paragraphs made me want to hurl the book against the wall (or just hurl). On pages 68-69, Godin writes about the superiority of “permission marketing” versus “interruption marketing”: “Pets.com used every tactic they could find — TV ads, sock puppets, and accelerated e-mail marketing with a veil of permission. TheyRead More
by Freddy J. Nager, Founder of Atomic Tango LLC What do charity organizations and most Web 2.0 companies have in common? None of them make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices – just not in the traditional sense of numbers on a tag…Read More

Posted On September 10, 2010By Freddy Tran NagerIn Marketing

‘Cause One Is Born Every Minute: Pre-IPO Investment Farce

by Freddy J. Nager, Founder of Atomic Tango LLC & Dotcom-Bust Survivor “If you buy a share of Facebook and flip your shares in a few years, you could make millions. Oh, but wait: You can’t. Facebook isn’t a public company. The only people who can invest in it already are millionaires. The hot IPO market of the 1990s, which allowed Regular Joes to buy stock in new companies, has been replaced by a rich insider’s club that trades in pre-IPO equity sales. The middle-class folks who daytraded their wayRead More

Posted On May 12, 2009By Freddy Tran NagerIn Marketing

DotComrades: Great Anti-Heroes in Web Development History

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Over my fifteen years of working in website development, I’ve encountered some bizarre and fascinating characters rivaled only by the people who gravitate to show business. Here are just a few I’ve met — perhaps you recognize some of them?…Read More

Posted On February 24, 2009By Freddy Tran NagerIn Marketing

Mob Rules: The Legend of How Web 2.0 got 2.Owned

by Freddy J. Nager, Founder of Atomic Tango LLC A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance, where the little guy would have a fair and equal shot at being heard, where small businesses could claim riches once envisioned only by multinationals, and where unsung individuals would finally be sung. The playing fields would all be level, and there would be many goals to shoot at…Read More
dotcom lemonade

Posted On July 19, 2008By Freddy Tran NagerIn Marketing

Lemons 2.0: If Everything Were Run Like A Dotcom

by Freddy J. Nager, Founder of Atomic Tango LLC & Survivor of Multiple Dotcoms; Photo by J. Kelly Brito on Unsplash So I’m walking through my neighborhood counting the foreclosure signs when I develop this mighty thirst. Fortunately, I find a lemonade stand run by an enterprising six-year-old named Zucky. Just as I’m about to pay $4 for a cup (obviously, Zucky graduated from the Starbucks Preschool of Management), I see another lemonade stand across the street run by another enterprising six-year-old. This one, however, has a sign saying “FreeRead More