ecommerce Tag



Watch Branding

Posted On June 25, 2018By Freddy Tran NagerIn Marketing

Branding? Try Harder Than This…

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap? So I started scrolling and, underneath the header “Customers who viewed this brand also viewed,”Read More
zombie economy
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Did A Fair Amount Of Shopping This Xmas; Photo by Daniel Jensen on Unsplash… Just this summer, many “experts” proclaimed the death of American brick-and-mortar retail, and that Amazon would eat everyone’s lunch. When Amazon subsequently bought Whole Foods (make that “organic free-range lunch”), the same experts sang dirges for all the supermarkets. Consequently, the stock of competitors like Costco plunged. (BTW, I’m still waiting for one of these experts to explain the contradiction between “consumers are shifting toRead More
How To Fix Retail And What To Drink
by Freddy J. Nager, Founder of Atomic Tango LLC + Talking Enthusiast… Move aside, Sriracha, there’s a new claimant to the spicy condiment crown — Tajin Clasico. In my latest podcast, I explain why I prefer Tajin, and how it’s a key ingredient in a killer summer barbecue beverage, the chelada. But first, I address one of the most talked-about topics in business right now: the implosion of retail stores in America. In my previous podcast, I noted that the dizzying decline has less to do with the Internet and moreRead More
Sold Out

Posted On February 12, 2017By Freddy Tran NagerIn Marketing

Ask Freddy: Why Do Some Websites Still Show Sold-Out Products?

Q: Dear Freddy: I noticed that this particular company sometimes leaves sold-out items on its website, and I was wondering what its tactic might be. – S.F. in L.A.Read More
Worn & Wound Watch Straps
by Freddy J. Nager, Founder of Atomic Tango + Amateur Horologist… I dig on wristwatches: reading about them, window shopping them, and occasionally adding an unusual artifact to my modest collection. For a while I collected vintage Russian watches, which are usually mechanical (no batteries) and remarkably cheap. Since many don’t come with bands, I discovered the bonus diversion of matching watch heads with the right accessories. And that’s how I stumbled upon Worn & Wound. Their striking handcrafted leather straps popped up in my Google searches, with their HorweenRead More

Posted On October 24, 2011By Freddy Tran NagerIn Marketing

Facts About Friction: How To Blow An E-Commerce Opportunity

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More
by Raegan Thurlow, Fashion Blogger… My Top 4 problems with online shopping…Read More

Posted On August 2, 2009By Freddy Tran NagerIn Marketing

Pop Quiz: Which One of These Things is Not Like the Others?

by Freddy J. Nager, Founder of Atomic Tango + Long-Time Amazon Customer Who Thinks Amazon Should Know Him Better By Now… Amazon’s ability to recommend products based on my purchases usually impresses me. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a recommendation that I wasn’t quite expecting. Can you tell which one it was? Yes, we Mac users are a wild bunch indeed…Read More