engagement Tag



by Freddy J. Nager, Founder of Atomic Tango LLC + Happily Married Guy A colleague asked me how I measure “engagement” on Twitter. Now “engagement” is one of those overused, misused, and abused words in business — like “leading” or “authentic” — that no longer means anything. So how can professionals measure something that’s meaningless?Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Hype Assailant My regular readers know that I LOVE to dispel the hype surrounding social media and marketing clichés like “engagement.” So when I see an article that attacks the hype, I devour it like it’s a ground-bacon bacon burger. But sometimes, even my fellow hype-assailants go astray and perpetrate some nonsense of their own. And that’s like discovering your bacon burger is actually made of tofu…Read More