English Tag



baited
by Freddy Tran Nager, Founder of Atomic Tango + Editor Who Can’t Resist… It’s a common mistake: writing “baited breath” instead of “bated breath.” I just didn’t expect it in the official publication of the American Marketing Association (October 2016 issue). But there it glared at me from an article about Apple’s born-to-be-lost AirPods. Of course, we all know that “bated” means anxious or excited, while “baited” refers to a loaded trap. Whenever I see “baited breath,” I visualize someone with a worm on a hook dangling in their mouthRead More
lushalicious
by Freddy Tran Nager, Founder of Atomic Tango + Amateur Neologist; word and illustration by Claire Barry… As a writer, I love learning new words and phrases. I recently came across “vegetarian inclined,” which describes omnivores who are eating less meat for health reasons. (Count me among them — and wow, do I miss bacon.) Then, the other night, I had a dream where an attractive woman tells me she likes men with “gypsy necks”: perfectly smooth flawless necks that look like “wisps of smoke that have been cut off.”Read More
Jumping The Shark
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Shark Jumper… Although Americans don’t manufacture much anymore, we still excel at making media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge for people in other countries, even those fluent in English. That’s because Americans also excel at screwing with the language — and I’m not just talking about Miss South Carolina (warning: excruciating cringe-inducing video ahead)…Read More