entrepreneurship Tag



competitive strategy

Posted On March 17, 2018By Freddy Tran NagerIn Marketing

Competitive Strategy (A Sweet Demonstration)

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Loves a Challenge… Never shy from competition. You’re going to have it, if not now, then as soon as you create a viable market. So if you see a field of competitors, don’t give up, even if they have a head start. Challenge them by being DIFFERENT and BETTER — particularly if they play the traditional way…  Read More
No Exit Strategy

Posted On July 5, 2017By Freddy Tran NagerIn Missions

No Exit: Why Exit Strategies Are Bad For Startups

by Freddy J. Nager, Founder of Atomic Tango + Entrepreneurial Advisor; photo by Valentin Antonini on Unsplash… Too many entrepreneurs treat their startups like Hollywood relationships: the affair begins with a lot of passion, it’s great for gossip and headlines, and it might even lead to deals, but as soon as things get a little rocky — or something better comes along — the entrepreneur is outta there. These zero-commitment capitalists proudly call themselves “serial entrepreneurs,” which, in relationship terms, would make them philanderers. But hey, whatever consenting adults wantRead More
Marketing Plan For New Business
Q: Dear Freddy: I’m setting up my own business in India where I’ll be teaching meditation and techniques on “mind management.” I’ve gotten a certification from the appropriate agencies and I also teach well, per the feedback I’ve received across different countries. How should I prepare my marketing plan and conduct local research? — A.S. in India A: Dear A.S.: Regardless of the country, these basic steps toward creating a campaign should work: Define both THE PROBLEM your new company will solve (e.g., not enough meditation practices in the market) andRead More
GSD Mode

Posted On October 31, 2016By Freddy Tran NagerIn Marketing

Caught On Tape: Strategy vs Marketing + What Really Matters

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). Although I’m not a video person — I prefer to lecture live or write — speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. Please check out the fullRead More
Leo Burnett on clients
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Has Worked With Clients Of All Types In Agencies Of All Sizes… Finding the right client is like dating: You have to escape your comfort zone and make small talk with lots of strangers. Most prospective clients simply aren’t a match or a catch: some are all talk no action (or no money), some expect too much, and some will make you want to give it all up and take a vow of business celibacy. Once you get pastRead More
by Freddy J. Nager, Founder of Atomic Tango + Guy Who’s Given Up Drinking Milk (And Kool-Aid)… “How to Build a Multi-Million Dollar Ecommerce Business With $0 Marketing Budget” No, that’s not the subject line of an email in your spam box. That’s the actual headline of a “case study” on Black Milk Clothing, as published on the Shopify blog.Read More

Posted On October 9, 2009By Freddy Tran NagerIn Marketing

Don’t Attempt This At Home: Your Own P.R.

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much. I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling the public relations for her startup tech company. Her achievements certainly deserve kudos (whatever a kudo is), and she does provide some smart tips on scoring media coverage. The problem? The same asRead More
Mmmm, donuts
by Freddy J. Nager, Founder of Atomic Tango + Donut Addict; photo by Tony Webster from San Francisco via Wikimedia Commons… “There are many methods for predicting the future. For example, you can read horoscopes, tea leaves, tarot cards, or crystal balls. Collectively, these methods are known as ‘nutty methods.’ Or you can put well-researched facts into sophisticated computer models, more commonly referred to as ‘a complete waste of time.’” — Scott Adams, The Dilbert Future Once upon a time I found myself in a meeting at one of theRead More