ethics Tag



industrial diamond

Posted On December 15, 2011By Freddy Tran NagerIn Marketing

Ooh, Sparkly: Champagne Diamonds and Social Media Hype

by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare use to line a birdcage lest you kill the bird? These were genuine diamonds — genuine industrial diamonds, that is, worthless in the general jewelry market. Yet the tabloid readers saw the word “diamond” andRead More

Posted On May 23, 2010By Freddy Tran NagerIn Marketing

Whale Fail: How Callous Marketing Busted The Hump

by Freddy J. Nager, Founder of Atomic Tango LLC + No Fan of Captain Ahab; whale sushi image by McAuliflower… How do you go from being one of the hottest restaurants in town to being completely out of business in just weeks? Simply follow the example of The Hump, a trendy sushi bar in Santa Monica, CA, that shut down after being busted for selling whale meat. That’s right: someone there actually said, “Mmm, beautiful, intelligent and endangered species — let’s eat it.”Read More

Posted On December 3, 2009By Freddy Tran NagerIn Marketing

Chiseling: The Dark Art of Repositioning Your Competition

by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Chiseler Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is not only fun, it’s our patriotic duty. Many of us laugh at her now, viewing Palin as a living Saturday Night Live sketch. But the scary part is that many others takeRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC In my ongoing quest to find anything of value on Twitter, I started following Umair Haque (@umairh), a strategy advisor who writes a  column for Harvard Business Publishing called “Edge Economy”. Haque recently let loose a blast at someone else’s article: “i strongly rec everyone read http://bit.ly/GdroN and reflect on why its 1) bad business 2) ethically questionable + 3) lame.” That micro-rant sounded like something I would write, so I had to check the offending article out…Read More
pyramid scheme
by Freddy Tran Nager, Founder of Atomic Tango + Kool-Aid Abstainer; featured photo by Les Anderson on Unsplash… Multilevel marketing (MLM) is the business equivalent of cigarette smoking. It’s technically legal, rakes in major dinero for its corporate overlords, and has addicted millions of people worldwide, even though it’s ultimately bad for you. MLM also irritates the hell out of non-users as it stinks up any environment, such as online business discussions. The big difference between MLM and cigarettes: MLM doesn’t come with a warning label. So as an AtomicRead More