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Ignoring The Signs

Posted On January 1, 2019By Freddy Tran NagerIn Marketing

Superficial Powers: Meet The Illiterati

by Freddy Tran Nager, Founder of Atomic Tango LLC + Avid Reader; photo by Micaela Parente on Unsplash… In this hive of scum and villainy we call the Internet, you’ve likely met all shades of dubious characters: trolls, stalkers, spies, Republicans. Here’s one group that’s not nearly as harmful but just as annoying: the illiterati. These are people who refuse to read yet act like they do. They tend to fall into one or more of the following categories…Read More
Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… I decided to take the audio plunge and launch my own podcast…Read More
Facebook Pages Quiz

Posted On February 25, 2016By Freddy Tran NagerIn Marketing

Should Your Business Have A Facebook Page? The Quiz

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More

Posted On November 18, 2015By Freddy Tran NagerIn Marketing

Zuckerella’s Book O’ Faces: A Totally Twisted Fairy Tale

by Freddy J. Nager, Founder of Atomic Tango + Fairy Tale Weaver; illustration of Twisted Princess Cinderella by Jeffrey Thomas aka jeftoon01… Once upon a time there lived an evil princess named Zuckerella. Although she had more wealth than she could possibly ever spend, she craved much, much more. Specifically, Princess Zuckerella wanted to be legendary – the brightest star of her very own fairy tale. So the young princess started writing out her fantastical story. She called it the Book O’ Faces, since it contained everyone she knew, plusRead More

Posted On November 16, 2015By Freddy Tran NagerIn Marketing

Unliked: Why I Froze My Facebook Business Page

by Freddy J. Nager, Founder of Atomic Tango + Facebook Old Timer… I should have iced my Facebook Page three years ago. In 2012, Facebook tweaked its algorithm (called EdgeRank) to essentially screw over commercial Pages. Sure, I understand why Facebook doesn’t want to give corporations a free ride. It’s their snake oil sales pitch pitch that makes me hiss. Facebook claimed the tweak was simply to improve our user-experience by showing us posts only from the friends and Pages we interact with most. Yet we all still see aRead More
Wired Native Advertising

Posted On September 19, 2015By Freddy Tran NagerIn Marketing

Branded DisContent: How NOT To Do Native Advertising

by Freddy J. Nager, Founder of Atomic Tango + Diehard Wired Reader… Back in the indie days of Wired magazine — when it was psychedelically colored, chopping-block thick, and as rebellious as James Dean on a Harley crying “MORE MORE MORE” — they wouldn’t have done this. Yes, they ran ads — early Wired was capitalist to a fault, with a libertarian streak wider than Rand Paul’s ego. They started up to make money and they loved to feature others making money. But they would never have been fake aboutRead More
Facebook Executive
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Was Taught Early On To Not Take Candy Or Facebook Posts From Strangers… So you’re killing time on Facebook, hoping to chance upon some juicy updates about your ex, or at least a cat video or three, but there, in the middle of your personal news feed, you come face-to-face with THE LEAST INTERESTING POST IN THE WORLD… “I just remembered that I made plans to see a movie tomorrow night, so I won’t be able to make itRead More
Add another voice to the growing chorus of marketers stating the inconvenient truth — a truth that social media cheerleaders still refuse to acknowledge: When it comes to marketing brands, social media is a colossal waste of time.Read More