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Don't mind me, I'm just retargeting.
by Freddy J. Nager, Founder of Atomic Tango LLC + E-Commerce Addict… I just had a shopping experience I can’t forget — and not because it was memorable in any way. I can’t forget it because the Internet won’t let me…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + Animal Enthusiast I love to dis and dissect social media hype, but proving that I’m not all naysaying and negativity, here’s one social media success story that did make a difference. A BIG difference. In fact, it saved a life… Meet Charlie: Not Your Typical Social Media Celebrity Weighing in at 500 pounds, Charlie has a vocabulary limited to grunts and squeals. He doesn’t know how to use a computer or even type, and consequently his  is zero. How unsocialRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. For example, when promoting a local theatrical production, I could easily target the zip code and even a surrounding area, the right age group, actors and directors and other theatre types, fans of the playwright,Read More
by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa 1997): Cornea Gumbo. It refers to “a visually noisy, overdesigned PhotoShopped mess,” as in, “Gawd, we’ve got to redesign that page, it’s become total cornea gumbo.” Cornea gumbo aptly described the hot visual messes that constituted many websites in the mid-90s. In a pique of nostalgic democratization, MySpace launched inRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Actually Reads the Ads I confess: I clicked an ad on Facebook today. Really. Now, you know that Facebook ad clickthrough rates are so dismal (about 1 out of every 2000 views), that even Facebook execs are talking more about “branding” and “awareness.” But I couldn’t help myself. I love me some gadgets and marketing, and this ad for the iTwin featured both…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC True story: A man walks by a pet store and sees rabbits for sale. He tells the clerk that he’ll take one, and she asks him what color he’d like. The man responds, “I don’t think the snake cares”…Read More
industrial diamond
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare use to line a birdcage lest you kill the bird? These were genuine diamonds — genuine industrial diamonds, that is, worthless in the general jewelry market. Yet the tabloid readers saw the word “diamond” andRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook when it caught my eye — an ad featuring a cat lounging in some Jetsons-age contraption: Since I’m addicted to furry creatures with pointy ears and tuna breath, I was hooked. Since I also dig on futuristic design, particularly anything with the word “pod” in it, I clicked…Read More
Anthropologie Mean Girls
by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Law Enforcer OK, we get it: humans are social animals, and without positive interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while humanity desperately needs green energy and affordable healthcare and donuts that don’t make everyone look like the Michelin Man, those are so much harder to deliver. Helping people socialize — well, that’s easy, right?Read More