fashion Tag



Banana Republic Mad Men
by Freddy Tran Nager, Founder of Atomic Tango + Mad Men Fan… Don Draper would not be pleased. Don’t get me wrong — basing a fashion line on the TV series Mad Men is brilliant (albeit, about three years overdue). Since I dig the show and midcentury-modern design, I looked forward to it, and a free cocktail launch party sounded like savvy marketing. Draper would have approved, but… The execution. Oh, the execution…Read More
by Raegan Thurlow, Fashion Blogger… My Top 4 problems with online shopping…Read More
Product Placement Gone Wild
by Raegan Thurlow, Part-Time Fashionista; illustration by Mark Armstrong… While watching “Brothers & Sisters” the other night, a very disturbing thing happened… I was curled up on my couch wearing my red-and-white-striped PJ’s (what with Christmas just around the corner) and was fully immersed in the show’s storyline: Sally Field is worried about her children and doesn’t know how to live her own life separate from said grown children. Okay, that’s basically every episode of “Brothers & Sisters,” but I’m hooked just the same. So just as I’m reaching forRead More
To Die For
by Freddy Tran Nager, Founder of Atomic Tango + Advertising Admirer… You see them in every fashion magazine: Preternaturally gorgeous young models squeezed into sadistically form-clinging outfits that require three assistants, an elf, and a can of WD-40 just to get into. And after the shoot, the model needs four hours in a hypobaric chamber just to decompress. This 2007 ad from fashion brand Wallis is like that. Only different… While other ads have their models splayed in contortionist poses with brooding expressions that would make a “Twilight” actor envious,Read More
Ed Hardy Wine
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Doesn’t Own Ed Hardy Anything… Intrigued by the Ed Hardy wines at his local Whole Foods, Pulitzer Prize winning writer Dan Neil performed exploratory surgery on that insatiable branding machine Christian Audigier. The resulting L.A. Times article is a brilliant and funny study of branding gone wild…Read More
Meryvns' "Declare Your Style" Campaign
by Freddy Tran Nager, Founder of Atomic Tango LLC + Marketing Forensics Practitioner… As an L.A. interactive-media guy, I’m expected to blog about sexy new developments online or in Hollywood, but today I’m writing about Mervyns department store. And, yes, that’s the only time you’ll ever see the words “sexy” and “Mervyns” in the same sentence. Ah, I see I just lost 98% of this article’s readers, which reflects the same percentage of consumers who couldn’t care less about the fashion retailer. And that explains why Mervyns recently declared bankruptcy.Read More
by Freddy J. Nager, Founder of Atomic Tango LLC American Apparel CEO Dov Charney acts like he’s missing his calling. The controversial and flamboyant entrepreneur could parlay his promotional genius and predilection for the prurient to become one hell of a porn producer. (The San Fernando Valley, the porn capital of the world, is just over the hill from American Apparel’s headquarters.) It would certainly suit his notorious lifestyle…Read More