fast food Tag



McDonald's Double Cheeseburger
by Freddy Tran Nager, Founder of Atomic Tango + IMC Instructor and Practitioner; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers some good approaches to marketing management, such as value-based customer segmentation and goals-based budgeting, with a large side-order of raw naiveté, the . But what inspired me to write this isn’t Schultz’s ivory tower myopia but his Golden Arches slam on pages 167-168: “On any given day, 11 percentRead More
Pizza Hut is now The Hut
by Freddy Tran Nager, Founder of Atomic Tango + Pizza Addict… What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to make it a more appealing place for teens to hang out. Hey, we’re not a fast food joint, we’re a clubhouse!Read More