fast food Tag

McDonald's Double Cheeseburger
by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor; photo by BrokenSphere via Wikimedia Commons… So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up some good approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large side-order of raw naiveté (the ). But what inspired me to blog is not Schultz’s ivory tower tendencies but his Golden Arches slam on pages 167-168… “On any given day, 11 percent ofRead More
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to reportedly make it a more appealing place for teens to hang out. Hey, we’re not a fast food joint, we’re a cool clubhouse!Read More