formula marketing Tag



by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Had To Memorize Too Many Formulas in Business School… “… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.” — Pablo Triana, Lecturing Birds on Flying Quick quiz: What’s harder than trying to predict human behavior? Quick answer: Trying to predict human behavior using mathematics alone. Longer, sillier answer: Trying toRead More