Forrester Research Tag



Lois & Clark

Posted On February 16, 2010By Freddy Tran NagerIn Marketing

Marketing Mix-Up: Being Treated Like Lois Lane

by Freddy J. Nager, Founder of Atomic Tango LLC + And Marketing Mix Veteran… The hardest part to believe about “Superman” isn’t that a man can fly with no physical means of propulsion. It’s that Lois Lane, a reporter, can’t tell that Superman and Clark Kent are the same guy because of a pair of glasses. (Perhaps she needed a pair of her own.) Lois’ lack of, um, vision is captured in an episode of the TV series “Lois & Clark,” wherein the time traveler Tempus gives her the low-down…Read More
by Freddy J. Nager, Founder of Atomic Tango LLC Last week I hit the Digital Media Summit in the coolly atmospheric Hollywood Roosevelt Hotel. There I enjoyed several speakers providing intelligent and informed insights into the industry, including Zango’s York Baur, Quarterlife’s Mashall Herskovitz, and my MBA classmate Jake Zim of Safran Digital Group. But many of the other speakers were so intently spinning facts and sidestepping questions, I thought I was watching a Bush administration press conference…Read More