gaming Tag



Pokemon Go

Posted On July 13, 2016By Freddy J. NagerIn Media

What’s Making Pokemon Go: A Quick Marketing Analysis

by Freddy J. Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More

Posted On July 24, 2009By Freddy J. NagerIn Marketing

Game Over: MySpace Seeks Salvation in… Gaming?

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC MySpace is losing it. And I’m not talking about its members defecting to Facebook. Last year, the once mighty, world dominating social network that had crushed its predecessor Friendster suddenly found itself splattered on Facebook’s windshield. At first, MySpace responded by copying Facebook features, but copying a competitor is not a long-term success strategy. In fact, it just gives the competition credibility. So MySpace gave up the fight and is fully rebooting by going after a niche market…Read More