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Lemonshark + Remora
by Freddy Tran Nager, Founder of Atomic Tango + Partner To Some Awesome People; photo by Albert Kok via Wikimedia Commons… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity. Today, these freeloaders frequently describe themselves as “partners” — a word that once referred to someone whoRead More
the ultimate social network
by Freddy J. Nager, Founder of Atomic Tango + Member of Too Many Social Networks… Apparently, the leading social networks have given up on innovation. Now they just gaze covetously at each other’s “best practices.”Read More
by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?Read More
A Flash-based website is like a supermodel date: awesome to look at, but after a while, you’ll just want someone who can carry on a conversation…*Read More
“I’m so full of action, my name should be a verb.” – Big Daddy Kane I meet far too many dotcom execs and entrepreneurs who claim marketing isn’t necessary. “Just look at Google,” they tell me with smug grins. True, Google never spent a dollar on advertising their world-dominating search engine, but they did perpetrate some wicked marketing…Read More