Guinness Tag

by Freddy J. Nager, Founder of Atomic Tango + Beer Commercial Connoisseur… ‘Tis St. Patrick’s day, so what better way for a marketing blogger to celebrate than to write while totally drunk share a classic Guinness commercial: As another Guinness campaign used to say… Not only is the video fun to watch, it hits all 3B’s of my marketing promotions framework: Brand: It makes the Guinness brand distinctive, likeable, and, at least for me, memorable. Buzz: Millions of views on YouTube alone. Behavior: The ad includes the call to actionRead More