hype Tag



by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes To Question The Answers I used to read and recommend eMarketer, simply because they have numbers and pie charts and other examples of statisticulation. That made their articles seem more rational and realistic than 98.76%* of the blogposts written by social media gurus, who like to turn their personal whims and opinions into “10 rules for this” and “20 best practices for that” with no data to substantiate their arguments whatsoever. But this morning I came acrossRead More
Keep It Simple, Stupid
by Freddy Tran Nager, Founder of Atomic Tango + Hype Assailant; image by Jantusia via Wikimedia Commons… I LOVE to dispel hype surrounding social media and marketing clichés like “engagement.” But sometimes, even my fellow hype-assailants go astray and perpetrate some nonsense of their own…Read More
industrial diamond
by Freddy J. Nager, Founder of Atomic Tango + Practicing Skeptic; photo of uncut industrial diamond ready for hyping by Shieldforyoureyes Dave Fischer… I once met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. What kind of jewelry sells through the cheesiest rags on the planet — newspapers you wouldn’t dare use to line a birdcage lest you kill the bird? These were genuine diamonds — genuine industrial diamonds, that is, worthless in the general jewelry market. Yet the tabloid readers saw the word “diamond” andRead More
PhD
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2’s customers have registered on the company’s website with their Facebook IDs, and of those who have, more than half of them have shared product reviews with their Facebook friends. In the past year, traffic from Facebook has increased 135 percent andRead More
by Freddy J. Nager, Founder of Atomic Tango LLC + Social Media Realist Are you oppressed by a bloodthirsty dictator? Do you want freedom and democracy without having to fight for them? Well, now you can harness the same power that’s made Ashton Kutcher and Justin Bieber leaders of their respective generations! It’s as easy as 1, 2, 3…Read More