influencer marketing Tag

In The Time It Takes To Get There
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More
Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
Instagram Vending Machine
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… Although it’s April Fools Day, this is no joke. Everyone knows that most social media data can be faked. Likes, followers, views, even comments — name it, you can buy it. What most people don’t realize is how easy it is to do so…Read More
Klout sucks
by Freddy Tran Nager, Founder of Atomic Tango + Professional Klout Abstainer… I often start my posts with a joke, so here it is: Klout. Not laughing? That’s because the joke may be on marketers who think Klout is a good tool to promote their brands. Why? Because not since spam has any marketing tool engendered this much hostility. Foursquare comes close, but Klout occupies its own circle in marketing Hades, nestled between telemarketers and those talking banner ads that proclaim you’ve won a free iPod. Consider this cartoon fromRead More
Anthropologie Mean Girls
by Freddy Tran Nager, Founder Of Atomic Tango + Husband Of Anthropologie Fan… My wife LOVES Anthropologie so much, I should invest in the parent company just to get some cash back. With a religious fervor, she devotedly keeps tabs on the company in social media, and from what she tells me, Anthropologie sure knows how to work it. Sort of. Enter The Queen B’s (Bloggers)… Part of Anthropologie’s social media strategy involves bloggers — more like acolytes whose fanaticism makes Apple fanboys look apathetic. The top bloggers include RoxyRead More