influencers Tag



Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
T Rex
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Lover; photo by David Monniaux via Wikimedia Commons… Many marketers and media pros are buzzing about “influencer marketing”: hiring celebs of various stripes to spread the word in a social-media-driven marketplace. That’s why YouTube stars have agents and Pinterest mavens have endorsement deals. But what if you want to reach influential Americans who are NOT active online? (Yes, there are influential people who don’t give a tweet.) What if your target market looks like this… they have moreRead More
Megan Fox Twitter Photo
by Freddy J. Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? I’d like to say it’s because of the inane trending topics. Take some of the drivel du jour… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Yes, that’s what’s hot on Twitter as I write this (each trend is based on hundreds and hundreds of tweets). Kind of makes your cerebrum cringe, doesn’t it? Well, sadly, lobotomizing trends aren’t the reason people quit Twitter — in fact, they’re part ofRead More