influencers Tag



In The Time It Takes To Get There
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Professor… With the influencer business fraught with fraud and fakery — all while flaunting “authenticity” — what better way to reveal truth than pointed satire?Read More
Influencer Marketing
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Strategies Instructor at USC; photo by Elijah O’Donnell on Unsplash… What’s the difference between a “celebrity” and an “influencer”? That’s one of the many questions I was asked by columnist Samuel Scott for the British marketing mag The Drum.Read More
T Rex
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Lover; photo by David Monniaux via Wikimedia Commons… Many marketers and media pros are buzzing about “influencer marketing”: hiring celebs of various stripes to spread the word in a social-media-driven marketplace. That’s why YouTube stars have agents and Pinterest mavens have endorsement deals. But what if you want to reach influential Americans who are NOT active online? (Yes, there are influential people who don’t give a tweet.) What if your target market looks like this… they have moreRead More
Megan Fox Twitter Photo
by Freddy Tran Nager, Founder of Atomic Tango + Certified Non-Celebrity… Why do 60% of Twitter users quit within the first month? You could blame the inane trending topics, like these… #LightSkinGirlsDoStuffLike #ShorterThanBeyoncesHair Miley Cyrus #ThanksMiley #confessyourunpopularopinion Each trend is based on hundreds of tweets. Kind of makes your cerebrum cringe, doesn’t it? That said, lobotomizing trends aren’t the primary reason people become Qwitters — in fact, they’re part of the social network’s attraction. (Tell me again how social media will advance civilization.) No, people quit because they see NORead More
Metcalfe's Law
by Freddy Tran Nager, Founder of Atomic Tango + Part-Time Metcalfe’s Law Enforcer; image by Iriiina via Wikimedia Commons… OK, we get it: humans are social animals, and without positive interaction, we become Unabombers or maladjusted billionaires in David Fincher films (beware of alienated Harvard men). So while humanity desperately needs green energy and affordable healthcare and donuts that don’t make everyone look like the Michelin Man, those are so much harder to deliver. Helping people socialize — well, that’s easy, right?Read More
Suze Orman's "Women And Money"
by Freddy Tran Nager, Founder of Atomic Tango + Influencer Marketing Instructor… She’s a money management wizard who’s pretty damn savvy about marketing. Of course, it helps when you team up with the greatest media mogul of our times. Last week on the Oprah Winfrey show — a.k.a. Nirvana for writers — author/financial consultant/TV show host Suze Orman announced that she would give away downloads of her new book, Women & Money, on Oprah’s website for 33 hours. The result: 1.1 million downloads! Wait, you might be thinking, is OrmanRead More