insurance Tag



betting to lose
by Freddy Tran Nager, Founder of Atomic Tango + Not Much of a Gambler; photo by Michał Parzuchowski on Unsplash… I don’t care to gamble, not counting my dismal dabbling in the stock market. So naturally, I look at any betting offer with skepticism and a deep lack of enthusiasm — even when it comes from my favorite technolust pusher, Apple. Several years ago, Apple offered to extend the warranty on my MacBook Pro for three years for $349. Like most Apple creations, the pitch sounded irresistible, using terms likeRead More
Arnie The Armadillo
by Freddy Tran Nager, Founder of Atomic Tango & B2B Rabble Rouser… He’s violent. He’s funny. He’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. He’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers…. But, first, watch for yourself: Sure, it’s taking some creative risks. But you know what’s even riskier in business? Being boring and having no one remember you. KPSol is not the first B2B marketer toRead More