luxury Tag



T Rex
by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Lover; photo by David Monniaux via Wikimedia Commons… Many marketers and media pros are buzzing about “influencer marketing”: hiring celebs of various stripes to spread the word in a social-media-driven marketplace. That’s why YouTube stars have agents and Pinterest mavens have endorsement deals. But what if you want to reach influential Americans who are NOT active online? (Yes, there are influential people who don’t give a tweet.) What if your target market looks like this… they have moreRead More
diamond marketing
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Likes Shiny Objects… People ask me whether marketing truly works. Sure, marketers claim they made Nike and Apple and BMW rich and popular — but didn’t these companies become rich and popular simply because they had great products? In response, I first explain what marketing really means. It’s not just advertising and sales; indeed, creating “great products” is a large part of the equation. But theories and definitions are far less persuasive than actual proof. As the cliché goes, “Show,Read More