manufacturing Tag



Watch Branding

Posted On June 25, 2018By Freddy Tran NagerIn Marketing

Branding? Try Harder Than This…

by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes Watches And Brands… Knowing I love watches, Amazon recently recommended an Italian brand I’d never heard of: Brismassi Esetti. At least it sounds Italian. And at first glance, it looked pretty sharp: a clean design, only 8mm thick, with an Italian leather band and a Japanese movement. Yet at only $45.88, the low price waved a red flag — why so cheap? So I started scrolling and, underneath the header “Customers who viewed this brand also viewed,”Read More
Assembling An IKEA Chair

Posted On October 31, 2015By Freddy Tran NagerIn Marketing

How About The “How”? A Simple Request For Product Marketers

By Freddy J. Nager, Founder Of Atomic Tango + Man Who Has Cursed At Furniture; featured photo by Dionysage… Two words that might strike fear into your heart: “ASSEMBLY REQUIRED” Or how about the four-letter word that will make you utter other four-letter words: “IKEA”Read More