marketing Tag



Kraft Heinz FAIL
by Freddy Tran Nager, Founder of Atomic Tango + Condiment Contrarian… Oy, what a disgusting mess.Read More
Podcasting
by Freddy Tran Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… So I decided to take the audio plunge and launch my own podcast… Like this website, the Atomic Tango podcast explores marketing, media, and other mischief. This first episode features my thoughts on the infamous Pepsi Kendall Jenner commercial, the trouble with Twitter, and the challenges facing American retailers. So why podcast? Several reasons: Blog readership appears to be declining. I’m experiencing this and am hearing about it from other experienced bloggers. I blame FacebookRead More
jargon
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Knows Jargon Enough To Avoid It; image by Mabdul via Wikimedia Commons… Quick, can you guess what this company is selling? “We provide a platform for market-moving dialogue by connecting decision makers through actionable exchange, revolutionizing the way 21st century companies create value.” Although reading that is like chewing sand — but not as fun — too many execs think such jargon makes them sound “professional.” Instead, it makes them sound like con artists. I take that back: aRead More
2017 Marketing and Media Predictions
by Freddy Tran Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
GSD Mode
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). As you can see, I’m not a video person — I prefer to lecture live or write — but speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. PleaseRead More
Pokemon Go
by Freddy Tran Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More
Creative Job Interviews
by Freddy Tran Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
website worst practices
by Freddy Tran Nager, Founder of Atomic Tango + Website Content Director And Instructor; photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… And waited. And waited.Read More
Gene Fowler Quote
Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
Facebook Pages Quiz
by Freddy Tran Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More