marketing Tag



Podcasting
by Freddy J. Nager, Founder of Atomic Tango, Long-Time Listener, First-Time Podcaster; Photo by Jonathan Velasquez on Unsplash… I decided to take the audio plunge and launch my own podcast…Read More

Posted On April 10, 2017By Freddy J. NagerIn Marketing

Jargon Alert: Time For Some “Market-Moving Dialogue”

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Speaks Jargon… Quick, can you guess what this company is selling?Read More
2017 Marketing and Media Predictions

Posted On December 22, 2016By Freddy J. NagerIn Media

Look Out Ahead! 2017 Predictions for Marketing, Media, and Mischief

by Freddy J. Nager, Found of Atomic Tango + Amateur Prognosticator… Based on my observations of trends in demographics, business, technology, and politics, I’ve concocted and contrived these predictions for the new year and beyond. Maybe way way WAY beyond. But if 2017 is anywhere near as capricious as 2016, these could all happen. Or the zombie apocalypse will finally arrive. In any case, here are my forecasts in no particular disorder… SIRI-OUSLY NOW: Touch screens are so two years ago. Instead, animated chatbots will take over brick-and-mortar retail toRead More
GSD Mode

Posted On October 31, 2016By Freddy J. NagerIn Marketing

Caught On Tape: Strategy vs Marketing + What Really Matters

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Sure Likes To Talk… I had the chance to sit (actually, Skype) with Joshua Smith, a dynamic and popular podcaster, realtor, personal coach, and fitness expert (see his site, GSD Mode). Although I’m not a video person — I prefer to lecture live or write — speaking to someone as informed and energetic as Josh made it easy. The chat was scheduled for 30-45 minutes, but an entire hour and a half flew by. Please check out the fullRead More
Pokemon Go

Posted On July 13, 2016By Freddy J. NagerIn Media

What’s Making Pokemon Go: A Quick Marketing Analysis

by Freddy J. Nager, Founder of Atomic Tango + Realistic Idealist… Much has already been said about Nintendo’s Pokemon Go, the augmented reality (AR) game that’s turned millions of Americans into manic scavenger hunters. Perhaps too much. The phenomenon has already triggered a backlash after just a few days from people tired of hearing about it. If there were a web-browser app that blocked all stories mentioning “Pokemon,” it would likely be as popular as the game itself. But all this hype only underscores the game’s level of success —Read More
Creative Job Interviews
by Freddy J. Nager, Founder of Atomic Tango + Guy Who’s Been On Both Sides Of The Table; photo by Virginia State Parks staff (Albert Herring) via Wikimedia Commons… I occasionally help my clients find and interview other marketing agencies and professionals, since I speak the lingo and know what to look for. My B.S. detector can sense a snake-oil seller after just a few words, and I enjoy clearing out posers to create opportunities for truly talented and ethical professionals. So it’s a shame when I find an honest,Read More
website worst practices
by Freddy J. Nager, Founder of Atomic Tango LLC + Website Content Director And Instructor; broken monitor photo by youngthousands via Wikimedia Commons… My wife could hear me cursing from the other room. Did I hurt myself? Did the stock market crash? Did one of my favorite characters just get the axe on Game of Thrones? Worse: I encountered another case of bad marketing. (My priorities are warped like that.) In this case, I was Facebooking on my phone and found an interesting article post, so I clicked through… AndRead More
Gene Fowler Quote

Posted On March 6, 2016By Freddy J. NagerIn Media

Ask Freddy: What Books Can Help Me Write?

Q: Dear Freddy: Can you recommend any books that would help me with writing techniques for marketing? Or does your writing come mostly through a lot of practice? — KC at USCRead More
Facebook Pages Quiz

Posted On February 25, 2016By Freddy J. NagerIn Marketing

Should Your Business Have A Facebook Page? The Quiz

by Freddy J. Nager, Founder of Atomic Tango + Marketing Professor Who Likes Giving Multiple-Choice Quizzes (so much easier to grade)… Despite all the research and analysis showing that most social media marketing is a waste of time, the hope persists among well-meaning business folk that somehow, someday, a well-timed Tweet or an unstoppable hashtag will obviate the need for (gasp!) advertising. Nowhere is this optimism more persistent than on Facebook, where I’m still receiving invitations to like someone’s brand new Facebook Page, even though Facebook marketing (not counting theRead More
Lemonshark + Remora

Posted On February 20, 2016By Freddy J. NagerIn Missions

What Do You Mean “Partner”?! The 3 Criteria For Partnering

by Freddy J. Nager, Founder of Atomic Tango + Partner To Some Awesome People; photo by Albert Kok via Wikimedia Commons… In the animal kingdom, a fish called the remora attaches itself to larger creatures like sharks to eat scraps of their food while enjoying their protection. In the human kingdom, a creature called the freeloader attaches itself to more established professionals to eat scraps of their business while enjoying their brand equity. Today, these freeloaders frequently describe themselves as “partners” — a word that once referred to someone whoRead More